PHO231 Course Description | Don Werthmann | WCC Digital Media Arts Professional Faculty

Winter 2019 PREVIEW
Portfolio Seminar is a course designed to provide an unparalleled opportunity to use your motivated skills to create a professional portfolio and marketing strategy that expresses who you currently are as a photographic imagemaker. You are strongly encouraged to dig deeply into your photographic soul and image archives, as these will be used as your foundation to build on, in addition to creating some new work that supports and reinforces it. You are free to work in the genre of your choice and have full access to the black-and-white darkroom, the studio, and digital imaging lab. The guidance and feedback from the instructor is primary, however, your fellow class members will participate in the review process as well during group critique times. Emphasis will be placed on the professional presentation of the portfolio, encouraging you to query just how this body of work can ultimately serve the next step in your career path.

Course Objectives
By the end of the semester, you will...
• Create a professional portfolio that represents your current career intent.
• Prepare a portable marketing package and strategy for a target audience that defines who you are, what like you do, and features your imaging strengths.
• Establish contact with a working professional, or college faculty member, by means of a query letter and résumé, that outline your objectives and skills.
• Participate in a Final Portfolio Review that prospective employers, and people from the regional photographic and college communities will attend.

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RECOMMENDED BOOKS
	Portfolios That Sell: Professional Techniques for Presenting and Marketing Your Photographs (out of print) Selina Oppenheim Amphoto, 2003 ISBN: 0-81745-543-4 ~$15
	The Linked Photographer's Guide to Online Marketing & Social Media Lindsay Adler & Rosh Sillars Course Technology, 2011 ISBN-13: 978-1-4354-5508-5 ~$20
	Elements of Resume Style Scott Bennett AMACOM; 1st Ed., July 2005 ISBN-13: 9780814472804 ~$10
	Photo Portfolio Success: A Complete Guide to presenting, submitting and selling your photographs & online portfolios John Kaplan F+W Media, Inc., 2003 ISBN: 1-58297-2109 ~$25
	Business and Legal Forms for Photographers: 34 Forms on CD / Ready-to-use with Negotiating Checklists Tad Crawford Allworth Press; 4th edition, 2009 ISBN: 1-58115-6693 ~$20
	Legal Guide for the Visual Artist: Fine Art / Illustrators / Computer Artists / Graphic Designers / Photographers Tad Crawford Allworth Press; 4th edition, 1999 ISBN: 1-58115-003-2 ~$15

• Individual Meeting Times

• Class Attendance

• Formative Portfolio Construction

• Group Critiques & Participation

• Business & Marketing Package

• Intent Document, Resume & Responses

• Final Portfolio Review

• Journal [optional]

Don Werthmann

professional faculty — photo

washtenaw community college