734.973.3586
GM300BB
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Winter 2019 PREVIEW
This course provides a concentration on contemporary studio practices that are inclusive of advanced image construction techniques and the business issues relevant to their production. Students integrate their previous studio and imaging experiences (traditional or digital capture) with the pre- and post-production, critical thinking skills required to produce a job. Emphasis is placed on the business and ethical issues behind the creation of images for retail portraiture, commercial publication, and fine-art sectors of the industry.
Students implement a wide range of professional practices; from identifying the rationale behind their own creative fee, to determining the actual pricing of their images by means of documents such as estimates, invoices, delivery memos, and release forms for models and/or property. Students refine a vocabulary that builds their visual literacy skills, so as to decipher the meaning of images in our culture, be capable to articulate the ideas of their own work, and be conversant in the medium of photography with their peers, employers, and future instructors. Emphasis is also placed on ethical issues in regard to copyright law and usage rights of images created for publication.
Idea-driven assignments direct students to visually clarify more than just the facts about objects and people, and encourage the development of a point-of-view on the facts. The utilization of props, wardrobe and make-up, and possibly even location is encouraged while simultaneously managing a balance of compositional simplicity and execution to create visual impact. Important ideas about career management and self-promotion are also discussed.
Course Objectives
By the end of the semester, you will...
• Identify and implement the resources necessary to successfully create images for the retail, commercial, or fine art sectors of the photographic industry.
• Demonstrate an understanding of professional business practices of a retail, commercial or fine art photography studio.
• Critically examine various aspects of copyright law and the ethical use of images in contemporary culture.
• Explore business issues regarding job estimating, invoicing, delivery memos, model and property releases, and image usage rights.
• Demonstrate effective management of equipment and studio space, and utilize a variety of image capture devices, both traditional and digital.
Course Requirements & Grading Criteria
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• INDIVIDUAL MEETING TIMES
• ATTENDANCE
• CRITIQUES AND PARTICIPATION
• PROFESSIONAL BUSINESS PRACTICES
• ETHICS IN PROFESSIONAL IMAGING
• FINAL PORTFOLIO
Don Werthmann
professional faculty — photo
washtenaw community college