Project Module W78k
Web Site Project Management

Phase K: Branding, Design, Look, and Feel Specifications

 
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Overview

Branding, Design, Look, and Feel Specifications - What should be messaged in your site? What kind of mood do you want to convey? What should the visual tone of the site communicate?


Example:

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Branding, Design, Look, and Feel Specifications

The SCHM site should convey a feeling of excitement, reverence, and fascination for our past. The decorative elements and fonts should suggest late 19th century design. Tasteful use should be made of printers' borders and dingbats from the period. The color scheme should be dominated by warm browns and tans, with appropriate areas of woodgrain and highlights in red and gold.

Procedure for Submitting Materials

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  1. Individual team members get their part of this assignment to the Team Leader by email attachment, or some other method mutually agreed upon in discussion.
  2. Team Leader makes sure all documents in the milestone of which this is a part are gathered together in a compatible form.
  3. Team Leader and/or content specialist check for correct spelling and English usage.
  4. Team leader verifies that material submitted meets the requirements.
  5. Team leader or content specialist FTP the material to the team's Web site, informing the instructor and other team members by emailing to them the URI.

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Original: 30 January 2005; Last modification: Monday, 31-Aug-2009 11:48:07 EDT