Project Module W78c
Web Site Project Management

Phase C: Audience Definition

 
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Overview

Audience Definition - a high level description of your audience. This is the first of two audience definitions. (The other one is Phase G: User Needs and Task Analysis.)


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Here, you will write one paragraph outlining the kinds of people you expect to serve, and the major tasks for which the Web site will help them.


Example:
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Audience Definition

Given the primary purpose of the site, the main audiences will be citizens of Stony Creek and potential visitors from other parts of the country. Secondarily, the site will serve to remind volunteers of activities for which they have agreed to help.

Procedure for Submitting Materials

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  1. Individual team members get their part of this assignment to the Team Leader by email attachment, or some other method mutually agreed upon in discussion.
  2. Team Leader makes sure all documents in the milestone of which this is a part are gathered together in a compatible form.
  3. Team Leader and/or content specialist check for correct spelling and English usage.
  4. Team leader verifies that material submitted meets the requirements.
  5. Team leader or content specialist FTP the material to the team's Web site, informing the instructor and other team members by emailing to them the URI.

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Original: 9 January 2005; Last modification: Monday, 31-Aug-2009 11:48:07 EDT