Branding, Design, Look, and Feel Specifications - What should be messaged in your site? What kind of mood do you want to convey? What should the visual tone of the site communicate?
Example:
Branding, Design, Look, and Feel SpecificationsThe SCHM site should convey a feeling of excitement, reverence, and fascination for our past. The decorative elements and fonts should suggest late 19th century design. Tasteful use should be made of printers' borders and dingbats from the period. The color scheme should be dominated by warm browns and tans, with appropriate areas of woodgrain and highlights in red and gold. |
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This
document is part of instructional module
W75p: Web Site Plan and Specification Project |
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Copyright © 2001 Laurence
J. Krieg, Washtenaw Community College
